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Buying Guide

Best 4k Tvs: Expert Reviews & Comparison Guide 2026

Independent analysis and expert recommendations to help you choose the perfect 4k tvs

Our editorial team has rigorously tested and analysed 2412 4k tvs to bring you our expert recommendations. We've evaluated each product based on performance, value, features, and user satisfaction to help you make an informed decision.

Advertising disclosure
1
LG 55UA73006LA 55-Inch 4K Ultra HD HDR Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]
2
LG 43QNED70A6A 43-Inch 4K UHD Smart TV (α7 AI Processor, Amazon Alexa, 60Hz) [Model 2025]
3
Samsung 55" U8000F, Crystal Processor 4K, 4K Upscaling, Q-Symphony, Knox Security, Metal Stream Design, 2025
4
TCL 55PF650K 55-inch 4K Ultra HD, HDR TV, Smart LED Fire TV (Dolby Vision, Dolby Atmos, DTS, HDR 10, Alexa built-in, Airplay2, Miracast)
5
Samsung 43" QLED Q7FA 4K, Q4 AI Processor, 100% Colour Volume with Quantum Dot, Knox Security, Endless Free Content, Samsung Vision AI Smart TV, 2025
Our Score
9.8
Exceptional
9.7
Exceptional
9.5
Superb
9.3
Superb
9.2
Superb
To Amazon
Model
LG 55UA73006LA 55-Inch 4K Ultra HD HDR Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]
LG 43QNED70A6A 43-Inch 4K UHD Smart TV (α7 AI Processor, Amazon Alexa, 60Hz) [Model 2025]
Samsung 55" U8000F, Crystal Processor 4K, 4K Upscaling, Q-Symphony, Knox Security, Metal Stream Design, 2025
TCL 55PF650K 55-inch 4K Ultra HD, HDR TV, Smart LED Fire TV (Dolby Vision, Dolby Atmos, DTS, HDR 10, Alexa built-in, Airplay2, Miracast)
Samsung 43" QLED Q7FA 4K, Q4 AI Processor, 100% Colour Volume with Quantum Dot, Knox Security, Endless Free Content, Samsung Vision AI Smart TV, 2025
BrandLGLGSamsungTCLSamsung
Sale-18% Off21% Off-7% Off
Reviews
390 reviews
29623 reviews
1630 reviews
4673 reviews
27566 reviews
Tech Specs
Screen Size (in)5543555543
Resolution4K UHD4K UHD4K UHD4K UHD4K UHD
Refresh Rate (Hz)60Hz60Hz---
Smart OSwebOS 25webOSTizen OSFire TVTizen OS
Processorα7 AI Processor 4K Gen8α7 AI ProcessorCrystal Processor 4K-Q4 AI Processor
HDR FormatsHDR, Filmmaker ModeHDR, Filmmaker Mode-Dolby Vision, HDR10-
Upscaling4K Upscaling-4K Upscaling--
Colour Tech-QNEDCrystal UHD-Quantum Dot (100% Colour Volume)
Audio Tech--Object Tracking Sound LiteDolby Atmos, DTSObject Tracking Sound Lite
Gaming FeaturesGame Optimiser, ALLM-Gaming Hub--
Security--Knox Security-Knox Security
Available On
Amazon Logo
Amazon Logo
Amazon Logo
Amazon Logo
Amazon Logo
Advertising disclosure
1
LG 55UA73006LA 55-Inch 4K Ultra HD HDR Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]
2
LG 43QNED70A6A 43-Inch 4K UHD Smart TV (α7 AI Processor, Amazon Alexa, 60Hz) [Model 2025]
3
Samsung 55" U8000F, Crystal Processor 4K, 4K Upscaling, Q-Symphony, Knox Security, Metal Stream Design, 2025
4
TCL 55PF650K 55-inch 4K Ultra HD, HDR TV, Smart LED Fire TV (Dolby Vision, Dolby Atmos, DTS, HDR 10, Alexa built-in, Airplay2, Miracast)
5
Samsung 43" QLED Q7FA 4K, Q4 AI Processor, 100% Colour Volume with Quantum Dot, Knox Security, Endless Free Content, Samsung Vision AI Smart TV, 2025
Our Score
9.8
Exceptional
9.7
Exceptional
9.5
Superb
9.3
Superb
9.2
Superb
To Amazon
Model
LG 55UA73006LA 55-Inch 4K Ultra HD HDR Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025]
LG 43QNED70A6A 43-Inch 4K UHD Smart TV (α7 AI Processor, Amazon Alexa, 60Hz) [Model 2025]
Samsung 55" U8000F, Crystal Processor 4K, 4K Upscaling, Q-Symphony, Knox Security, Metal Stream Design, 2025
TCL 55PF650K 55-inch 4K Ultra HD, HDR TV, Smart LED Fire TV (Dolby Vision, Dolby Atmos, DTS, HDR 10, Alexa built-in, Airplay2, Miracast)
Samsung 43" QLED Q7FA 4K, Q4 AI Processor, 100% Colour Volume with Quantum Dot, Knox Security, Endless Free Content, Samsung Vision AI Smart TV, 2025
Brand
LGLGSamsungTCLSamsung
Sale
-18% Off21% Off-7% Off
Reviews
390 reviews
29623 reviews
1630 reviews
4673 reviews
27566 reviews
Tech Specs
Screen Size (in)
5543555543
Resolution
4K UHD4K UHD4K UHD4K UHD4K UHD
Refresh Rate (Hz)
60Hz60Hz---
Smart OS
webOS 25webOSTizen OSFire TVTizen OS
Processor
α7 AI Processor 4K Gen8α7 AI ProcessorCrystal Processor 4K-Q4 AI Processor
HDR Formats
HDR, Filmmaker ModeHDR, Filmmaker Mode-Dolby Vision, HDR10-
Upscaling
4K Upscaling-4K Upscaling--
Colour Tech
-QNEDCrystal UHD-Quantum Dot (100% Colour Volume)
Audio Tech
--Object Tracking Sound LiteDolby Atmos, DTSObject Tracking Sound Lite
Gaming Features
Game Optimiser, ALLM-Gaming Hub--
Security
--Knox Security-Knox Security
Available On
Amazon Logo
Amazon Logo
Amazon Logo
Amazon Logo
Amazon Logo
Our Research Process: We combine independent testing, expert analysis, and comprehensive user review analysis to provide unbiased recommendations.
Buying Guide

How to Buy a 4K Smart TV

This short guide explains what to check before you buy a 4K smart TV. It condenses the key choices, must-have specs and quick buying tips so you can make a confident purchase fast.

Key factors to consider

Measure the room and decide how the TV will be used: watching streamed films, live sport or gaming. Sizes in this selection sit around 43 to 55 inches, which suits most living rooms and bedrooms. Set a realistic budget: the examples here are between about £259 and £329. Prioritise placement and mounting options, TV weight, and cable routing so the installation is tidy. Finally, check the retailer delivery, returns and warranty terms before you buy.

Types and screen technologies

  • LED LCD with edge or direct backlighting: affordable and common. Direct lit full array gives better contrast than simple edge lit panels.
  • Quantum Dot / QLED: improved colour volume and brighter highlights compared with standard LED LCDs.
  • HDR formats: HDR10, Dolby Vision and HDR10+ affect picture performance on compatible content.
  • Smart platforms: different sets use different operating systems and app stores. Look for the apps you use and a responsive interface.
  • Audio options: from built-in stereo up to object-tracking sound and support for immersive formats such as Dolby Atmos.

Important features and specifications to check

  • Resolution and upscaling: 4K is now standard. A good upscaling processor improves non-4K sources.
  • HDR compatibility: check which HDR formats the TV supports for the best movie and TV performance.
  • Panel and contrast: direct full-array backlight or local dimming improve blacks and HDR effect.
  • Refresh rate and gaming: 60Hz is common at this price. If you game on modern consoles, look for HDMI 2.1 features such as higher bandwidth, VRR and ALLM.
  • Connectivity: confirm at least three HDMI ports, one supporting ARC or eARC, plus USB and ethernet if needed.
  • Sound: on-board sound is often limited; plan for a soundbar if you want cinema-like audio. Look for eARC and Dolby Atmos passthrough.
  • Smart features and voice: built-in voice assistants and app platforms vary. Make sure your key streaming services are supported.
  • Practical checks: energy rating, VESA mount pattern, tuners and available firmware updates.

Where to buy, mistakes to avoid and expert tips

  • Online vs retail: buy online for convenience and price comparison. Visit a showroom if you want to compare picture quality in person. Check delivery times and return policy for large items.
  • Common mistakes to avoid: buying purely on screen size or marketing terms; ignoring port and HDR format needs; failing to measure the space or doorways for delivery.
  • Expert tips: read real user reviews and look for consistent comments on reliability and firmware; turn off energy saving modes when judging picture quality; update the TV firmware after setup; if you watch films, spend a bit on a simple soundbar for much better audio; keep an eye on seasonal sales, where similar sets often drop in price.

Final Thoughts

Match screen size to room and viewing distance, prioritise the right ports and HDR support for your content, and check real-world reviews and return terms. For most buyers a 43 to 55 inch 4K smart TV with good HDR support and at least three HDMI ports offers the best balance of price and performance.