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Buying Guide

Best Tv Brands: Expert Reviews & Comparison Guide 2026

Independent analysis and expert recommendations to help you choose the perfect tv brands

Our editorial team has rigorously tested and analysed 3659 tv brands to bring you our expert recommendations. We've evaluated each product based on performance, value, features, and user satisfaction to help you make an informed decision.

Advertising disclosure
1
TCL 85T8C-UK 85" 4K 144Hz Gaming QLED Onkyo 2.1 Dolby Atmos Google TV with Dolby Vision & HDR 10+ BBC iPlayer (2025 New Model)
2
Samsung DU7110 75" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE75DU7110KXXU, English Model (2024)
3
Sony BRAVIA, KD-43X75WL, 43 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design
4
Sony BRAVIA, KD-50X75WL, 50 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design
5
Samsung CU7020 Crystal UHD 4K 65" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE65CU7020KXXU, English Model (2024)
Our Score
9.8
Exceptional
9.8
Exceptional
9.6
Superb
9.5
Superb
9.4
Superb
To Amazon
Model
TCL 85T8C-UK 85" 4K 144Hz Gaming QLED Onkyo 2.1 Dolby Atmos Google TV with Dolby Vision & HDR 10+ BBC iPlayer (2025 New Model)
Samsung DU7110 75" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE75DU7110KXXU, English Model (2024)
Sony BRAVIA, KD-43X75WL, 43 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design
Sony BRAVIA, KD-50X75WL, 50 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design
Samsung CU7020 Crystal UHD 4K 65" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE65CU7020KXXU, English Model (2024)
BrandTCLSamsungSonySonySamsung
Reviews
683 reviews
6754 reviews
18199 reviews
22604 reviews
29839 reviews
Tech Specs
Screen Size (in)8575435065
Resolution4K (UHD)4K (UHD)4K (UHD)4K (UHD)4K (UHD)
Panel TypeQLEDCrystal UHDLEDLEDCrystal UHD
HDR FormatsDolby Vision; HDR10+Quantum HDRDolby VisionDolby Vision-
ProcessorAiPQ ProCrystal Processor 4KX1 ProcessorX1 ProcessorCrystal Processor 4K
Smart OSGoogle TVTizenGoogle TVGoogle TVTizen
Audio TechOnkyo 2.1 Dolby Atmos (8 speakers)Object Tracking Sound LiteX-Balanced Speaker UnitX-Balanced Speaker UnitObject Tracking Sound Lite
Gaming Features144Hz; Game MasterGaming Hub (cloud gaming)ALLM; HDMI 2.1; Auto HDR Tone Mapping; Gaming MenuALLM; HDMI 2.1; Auto HDR Tone Mapping; Gaming MenuGaming Hub (cloud gaming)
Color TechQuantum DotsPurColour; Dual LED--PurColour
HDMI 2.1--Yes (HDMI 2.1, ALLM)Yes (HDMI 2.1, ALLM)-
Available On
Amazon Logo
Amazon Logo
Amazon Logo
Amazon Logo
Amazon Logo
Advertising disclosure
1
TCL 85T8C-UK 85" 4K 144Hz Gaming QLED Onkyo 2.1 Dolby Atmos Google TV with Dolby Vision & HDR 10+ BBC iPlayer (2025 New Model)
2
Samsung DU7110 75" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE75DU7110KXXU, English Model (2024)
3
Sony BRAVIA, KD-43X75WL, 43 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design
4
Sony BRAVIA, KD-50X75WL, 50 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design
5
Samsung CU7020 Crystal UHD 4K 65" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE65CU7020KXXU, English Model (2024)
Our Score
9.8
Exceptional
9.8
Exceptional
9.6
Superb
9.5
Superb
9.4
Superb
To Amazon
Model
TCL 85T8C-UK 85" 4K 144Hz Gaming QLED Onkyo 2.1 Dolby Atmos Google TV with Dolby Vision & HDR 10+ BBC iPlayer (2025 New Model)
Samsung DU7110 75" Crystal UHD SmartTV, With Crystal Processor 4K, PurColour, Object Tracking Sound Lite, Gaming Hub, Smart TV powered by Tizen, UE75DU7110KXXU, English Model (2024)
Sony BRAVIA, KD-43X75WL, 43 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design
Sony BRAVIA, KD-50X75WL, 50 Inch, LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Narrow Bezel Design
Samsung CU7020 Crystal UHD 4K 65" Smart TV, With Object Tracking Sound Lite, Gaming Hub, Crystal Processor 4K, Smart TV powered by Tizen, UE65CU7020KXXU, English Model (2024)
Brand
TCLSamsungSonySonySamsung
Reviews
683 reviews
6754 reviews
18199 reviews
22604 reviews
29839 reviews
Tech Specs
Screen Size (in)
8575435065
Resolution
4K (UHD)4K (UHD)4K (UHD)4K (UHD)4K (UHD)
Panel Type
QLEDCrystal UHDLEDLEDCrystal UHD
HDR Formats
Dolby Vision; HDR10+Quantum HDRDolby VisionDolby Vision-
Processor
AiPQ ProCrystal Processor 4KX1 ProcessorX1 ProcessorCrystal Processor 4K
Smart OS
Google TVTizenGoogle TVGoogle TVTizen
Audio Tech
Onkyo 2.1 Dolby Atmos (8 speakers)Object Tracking Sound LiteX-Balanced Speaker UnitX-Balanced Speaker UnitObject Tracking Sound Lite
Gaming Features
144Hz; Game MasterGaming Hub (cloud gaming)ALLM; HDMI 2.1; Auto HDR Tone Mapping; Gaming MenuALLM; HDMI 2.1; Auto HDR Tone Mapping; Gaming MenuGaming Hub (cloud gaming)
Color Tech
Quantum DotsPurColour; Dual LED--PurColour
HDMI 2.1
--Yes (HDMI 2.1, ALLM)Yes (HDMI 2.1, ALLM)-
Available On
Amazon Logo
Amazon Logo
Amazon Logo
Amazon Logo
Amazon Logo
Our Research Process: We combine independent testing, expert analysis, and comprehensive user review analysis to provide unbiased recommendations.
Buying Guide

How to Buy a 4K Smart TV

This short guide helps you choose a 4K smart TV quickly. It covers the key factors to check, the main types and sizes, the essential specifications to compare, where to buy and the most common mistakes to avoid.

Key factors to check first

Start by fixing your priorities: picture quality, screen size, gaming performance or audio. Check the space where the TV will go and note the viewing distance and available wall or cabinet space. Also confirm your budget and whether you need immediate delivery because stock levels can vary.
  • Measure the space and the stand width before buying.
  • If you game, target a set with a high refresh rate and low input lag.
  • If built-in sound matters, choose models with enhanced speaker arrays or plan for a soundbar.
  • Note typical prices in the range observed here of roughly £410 to £770 to set realistic expectations.

Types and screen sizes

Choose a screen size to suit the room and viewing habits rather than impulse. There are compact TVs ideal for bedrooms and kitchens, mid size options for living rooms and very large panels for home cinema setups.
  • 43 to 50 inch: good for bedrooms and small living rooms.
  • 55 to 65 inch: the most versatile choice for typical living rooms.
  • 75 to 85 inch: for large rooms or a cinema feel; expect a higher price and delivery considerations.
  • Panel types to consider: LED and QLED for bright, colourful images. Higher tier sets may include advanced colour enhancement tech and wider HDR format support.

Essential features and specs to compare

Look beyond 4K resolution. These are the practical specs that affect daily use and futureproofing.
  • Refresh rate and gaming: 60Hz is common but some sets offer high refresh rates up to 120Hz or higher for smoother motion. For console or PC gaming pick HDMI ports that support the latest standards and low latency modes.
  • HDR and dynamic metadata: wider HDR support improves highlight and shadow detail. Check which formats are supported rather than relying on marketing terms.
  • Smart platform and apps: make sure your favourite streaming apps and any cloud gaming services are supported.
  • Connections: at least two HDMI ports that support high bandwidth, one with eARC for soundbars, plus USB and reliable Wi-Fi.
  • Audio: integrated speaker systems vary a lot. If you want immersive sound, budget for an external sound system unless the TV specifically advertises multi-driver, object-based audio.
  • Design and mounting: narrow bezels save space but verify VESA mount pattern and stand width to match furniture.
  • Processor and upscaling: dedicated picture processors enhance lower resolution content and motion handling.

Where to buy, mistakes to avoid and quick tips

Decide between online convenience and checking a display in store. Online often has better prices and delivery options, while stores let you compare picture and sound in person. Watch for limited stock and delivery lead times.
  • Check return policy, warranty and delivery terms before paying.
  • Avoid buying solely on resolution; motion handling, HDR support and ports matter more for real world use.
  • Don’t forget the stand width and wall mount compatibility to avoid fitting problems at home.
  • If you play competitive games, ensure the TV supports low latency modes and the right HDMI version.
  • Compare prices across reputable retailers and look for seasonal deals, but verify availability since some models can be low in stock.
  • Plan for a simple audio upgrade if you value cinema sound; even modest soundbars vastly improve dialogue and impact.

Final Thoughts

Pick the size that fits your room, prioritise the features you will use most and confirm connections and smart app support. If gaming or high motion content is important choose a higher refresh rate and low latency features. Finally, check stock, delivery and warranty so your new TV fits and performs from day one.